top of page


23 years after the iconic spot first aired, Gatorade is bringing it back, and this time they aren't telling fans to Be Like Mike, their asking can to demonstrate what it means to #BELIKEMIKE



Cannes Lion shortlist

Clio Awards shortlist

The Final Commercial


After challenging athletes from across the country to #BeLikeMike a new commercial was made using real fans and professional athletes who did just that.

The Commercial


Gatorade digitally remastered and re-aired the commercial that started it all while asking fans to demonstrate what it means to #BELIKEMIKE

NBA All-Star Weekend


Fans and attendees of the NBA All-Star game got the chance to re-enact some of MJ's most famous moments.



Social Media

Social media drove participation and challenged fans to demonstrate what they do to #BELIKEMIKE.

bottom of page