Digital
#BELIKEMIKE
23 years after the iconic spot first aired, Gatorade brought it back, and this time they weren't telling fans to Be Like Mike, they were asking them to demonstrate what it means to #BELIKEMIKE
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LINDENWOOD UNIVERSITY - WEBSITE
Lindenwood University asked us to redesign their entire website. We created a structure that reorganized every section and also every page within that section. This created more consistency across the site and made it easier for visitors to find what they were looking for.
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ST. LOUIS BLUES VIRTUAL REALITY
We created a series of 360 videos that gave fans a unique look at what goes on in the arena on game day. The videos included exclusive access, including the locker room after the game, the bench during warm-ups, and a unique look at what it takes to score a goal in the NHL.
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KUNAFOODSERVICE.COM
Kuna Foodservice was looking to update their website. Going beyond just a site redesign, we updated the brand look & feel, along with their tone-of-voice to create an SEO friendly site to increase their customer base.
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GATORADE - Custom Bottle Program
We wanted competitive high school athletes to feel legendary. So we gave every one of them something that’s normally reserved for the world’s best - their own Gatorade bottle. They could feature their bottle on over 80 posters to share with friends via their social channels.
BUD LIGHT
Bud Light was launching a new ad campaign during the Super Bowl focused on transparency of their ingredients. We concepted, wrote and designed a mobile-first site to complement the campaign and show how a Bud Light gets from farm to bottle.
ADDICTION IS REAL
Addiction is Real is a non-profit in St. Louis. We created an interactive site that allowed parents to explore a virtual bedroom and discover all of the signs of drug and alcohol use that are Hidden In Plain View.
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GATORADE - PRO LOCKER TOUR
In order to increase awareness for the Gatorade Recover Whey Protein Bar, we gave competitive high school athletes a behind-the-scenes look into pro athletes’ lockers - the place where post-game recovery begins.
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SHOCK TOP - VIRTUAL SIP
To generate awareness for Shock Top, we created a one-of-a-kind April Fools' Day prank that invited consumers to lick and smell their phone to get a taste of Shock Top.
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GATORADE - League of Captains
We partnered with DC Entertainment to create custom online comic books featuring Gatorade athletes, allow consumers to create their own athlete superheroes, and even give competitive high school athletes the chance to win their very own comic book cover.
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GATORADE + XBOX SPORTS PERFORMANCE
We partnered with XBOX One to give competitive high school athletes the chance to workout with, and compete against, professional athletes from their own living room, all while delivering product education along the way.
BAYER - STEM 360
We used pizza - yes, pizza - to make the topic of STEM relatable for students, then created an interactive touchscreen experience that pitted two teams against each other. Students were able to learn about the 15,000+ jobs it takes to get a pizza from farm to front door, and how STEM is involved every step of the way.
SPARKLING ICE - Custom VR Game
In order to create added engagement at events and immerse attendees and fans into a world of Sparkling Ice, we created Sparkling Slice - a custom game that allowed players to smash the ice cubes in order to score big.