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St. Louis Blues Virtual Reality

The Ask

The Blues asked us to help them give fans a unique look at what goes on in the arena on game day.

The Solution

Create a series of 360 videos that allow fans to choose which experience they want to immerse themselves in while learning a whole lot about the Blues along the way.



Give fans a look at what goes on before the puck drops.

Anatomy of a Goal


Let fans sit on the bench and see exactly what it takes to score a goal in an NHL game.

Post Game Celebration


Fans get to stand at center ice and follow the team into the locker room after a big win.

The Blues Olympia Experience


Fans get to take a ride on the Zamboni.



We helped the Blues take the experience to the people, loading up the video on headsets and taking them to relevant events across the city.

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