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Gatorade - Pro Locker Tour

The Ask

Increase awareness for the Gatorade Recover Whey Protein Bar.


The Answer

Give competitive high school athletes a behind-the-scenes look into pro athletes’ lockers - the place where post-game recovery begins.


The Results

Over 250% increase in product awareness and better understanding of the benefits of protein after a game, practice, or workout.


An interactive experience allowed consumers to take a virtual tour of pro athletes' lockers by clicking on items in the locker and hearing first hand what it meant to the athlete.

Locker Tours

Each athlete provided a variety of fun, engaging, and educational interactions on the site.


Explore the lockers of 4 professional athletes.


Paid and earned media expanded the reach of the program and drove consumers to the locker tour experience.

Social Media

Social media from both Gatorade and our athletes drove traffic and engagements on the site.

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