top of page

NASCAR Champion's Week

The Ask

Create a 3-day event in Las Vegas to help celebrate the NASCAR season.


The Answer

Create a Fan Headquarters where die-hard fans and passing tourists can hangout and check out all things NASCAR, with new activities and experiences every single day.


The Results

281 Million impressions on Twitter and Instagram.

*Snapchat and Facebook stats not available



Installation naturally promotes NASCAR's presence on Instagram

Creates photo opportunity and promotes social sharing

Visually demonstrates recommended content for fans to capture and share

Allows NASCAR to promote specific drivers, teams, and sponsors

Handheld Instagram frames allow fans to frame any photo opportunity throughout Las Vegas


4 NASCAR-inspired physical Snapchat lenses, 4 Face Swaps with drivers, and 2 Snapchat filters.

Promoted NASCAR's presence on Snapchat

Educated fans about Snapchat in an authentic and approachable way

Gave fans a fun and easy activity throughout Champion's Week

Did not require a Snapchat account to participate

Allowed NASCAR to feature and reward drivers

bottom of page