The Ask
Create a 3-day event in Las Vegas to help celebrate the NASCAR season.
The Answer
Create a Fan Headquarters where die-hard fans and passing tourists can hangout and check out all things NASCAR, with new activities and experiences every single day.
The Results
281 Million impressions on Twitter and Instagram.
*Snapchat and Facebook stats not available
Installation naturally promotes NASCAR's presence on Instagram
Creates photo opportunity and promotes social sharing
Visually demonstrates recommended content for fans to capture and share
Allows NASCAR to promote specific drivers, teams, and sponsors
Handheld Instagram frames allow fans to frame any photo opportunity throughout Las Vegas
Snapchat
4 NASCAR-inspired physical Snapchat lenses, 4 Face Swaps with drivers, and 2 Snapchat filters.
Promoted NASCAR's presence on Snapchat
Educated fans about Snapchat in an authentic and approachable way
Gave fans a fun and easy activity throughout Champion's Week
Did not require a Snapchat account to participate
Allowed NASCAR to feature and reward drivers