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Shock Top - Earthworks
The Ask
Communicate the hand-craftedness of Shock Top in a unique way while also increasing awareness for the brand.
The Answer
Commission world-renowned Earthwork artist Stan Herd to create a series of 3 Shock Top Earthworks in Austin, Orange County, and Boston.
The Results
Display activation and sales increased in all three markets. Featured on over 30 news shows across the country. And an award-winning documentary.
Documentary Trailer
We created a documentary about Stan Herd and his journey to creating the Shock Top Earthworks.
Directed by Brad Beenders.
Earthworks Overview
Austin Earthwork
California Earthwork
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