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Gatorade Sports Performance

The Ask

Teach consumers the benefits of using Gatorade products before, during, and after practices and workouts.


The Answer

Partner with XBOX One to give competitive high school athletes the chance to workout with, and compete against, professional athletes from their own living room, all while delivering product education along the way.


G Sports Performance


Teen athletes got the chance to compete against JJ Watt and Paul George in 8 custom workouts using XBOX One.

Driving Traffic

Paid and earned media expanded the reach of the program and drove consumers to download it to their XBOX One, while social media increased awareness.

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