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Gatorade Sports Performance


The Ask
Teach consumers the benefits of using Gatorade products before, during, and after practices and workouts.
The Answer
Partner with XBOX One to give competitive high school athletes the chance to workout with, and compete against, professional athletes from their own living room, all while delivering product education along the way.
G Sports Performance
Teen athletes got the chance to compete against JJ Watt and Paul George in 8 custom workouts using XBOX One.
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